The 2018 rebrand of Sydney Fringe Comedy Festival aimed to establish the identity of the event. Through stylised illustrations reflecting a sense of handcrafted and homegrown creativity, the rebrand aimed to speak in the tone of independent comedy. At the same time the brand itself aimed to give audiences a taste of the feel of the Fringe experience; both highlighting comedy and entertainment, but also the venue and wider experience of a night at the Fringe. The brand of the event took a step back, allowing artists to advertise their own shows, however was still rolled out through a variety of print materials and guides, as well as a re-skinning of the existing digital presence.



Jess Bilski © 2019